Internet Advertising
Overture US/WW
List Your Site with Overture and appear on the top of search results of leading sites like MSN, Yahoo!, and Alta Vista. Overture's extensive network of search sites will deliver a large quantity of sales leads to your Web site. And because potential customers are actively searching for your products and services, they are more likely to convert to buyers. Every month, Overture delivers millions of sales leads to our advertisers in dozens of industries. Pay-For-Performance™ search is the best way for customers to find your Web site because they are actively looking for your products and services. This also means that the sales leads coming to your site are highly targeted and motivated to buy. With just one buy, Overture enables you to reach more than 80% of active U.S. Internet users. Only Overture lists your business in the search results on eight of the top U.S. search properties:² MSN, Yahoo!, AltaVista, Lycos, InfoSpace, AlltheWeb, CNET and NetZero. Independent research confirms that advertisers receive the highest ROI from pay-for-placement search when compared to e-mail, banners and other forms of online advertising. With Overture, you bid for placement in search listings and set the price you're willing to pay for each sales lead. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the sales leads that actually click through to your site. When you advertise with Overture, you'll receive the highest ROI because you can: Start for as little as $50, Set your own cost-per-lead, Pay only when users click through to your site. Overture's Pay-For-Performance™ search maximizes your ROI and is the proven choice for online advertising. No other media buy drives results like Overture.
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